Leicestershire County Cricket Club has partnered with Morningside Pharmaceuticals to help charities and good causes showcase their work during games, as part of a new sponsorship agreement.
Morningside continued as an Official Partner for the 2022 campaign, and has secured exclusive naming rights to the Club’s outdoor functions’ facility, which will now be known as the ‘Morningside Marquee’.
The marquee, which was introduced by LCCC last summer at the Upton Steel County Ground, in Grace Road, will host organisations and community groups during County Championship games to help with their fundraising and awareness activities, while also offering a platform to network.
Such events included the opening of the Club’s memorial garden with the Bishop of Leicester, Martyn Snow, while the Lord Lieutenant and High Sheriff of Leicester hosted a chosen charity, Healing Little Hearts, at the venue.
Pic caption: The South African Women’s Cricket Team pictured outside of the Morningside Marquee at Leicestershire County Cricket Club’s Grace Road Ground, before their match against England.
The 2022 partnership will be part of a dual naming rights agreement for Morningside, which will continue as sponsor of the Morningside Medical Centre, the Club’s on-site treatment facility.
Morningside has sponsored the medical centre since 2016. It provides an open-plan treatment space and an adjoining trauma room for players, featuring state-of-the-art match preparation and rehabilitation support, while also doubling as a crowd medical facility for use by St John’s Ambulance during match days.
Hundreds of junior cricketers aged between 10 and 18 will also continue be invited to the Morningside Medical Centre to receive further education on sports science and medicine.
Dr Nik Kotecha OBE DL, former Chairman of Morningside Pharmaceuticals, said: “We’re delighted to be able to enhance our partnership with Leicestershire County Cricket Club by sponsoring the Morningside Marquee, which will provide a valuable space for local good causes to showcase their work and fundraise.
“At Morningside, we’re keen to support community projects which promote the benefits of healthy living, sport and team work, as well as giving back to the communities they serve. The cricket club is doing some great work to promote all of these endeavours, which is why we have decided to grow our partnership with the club this year.”
Tracey Branson, Leicestershire CCC Commercial Manager, said: “We are delighted to continue our long-running partnership with Morningside. To have our Marquee now known as the Morningside Marquee is fantastic and I look forward to working with them throughout the season.”